Reimagining Fantasy Football

DraftKings, a cross-platform experience for NFL Daily Fantasy Sports, is the smartest and fastest way to draft. Users join contests and develop a team according to players’ salary valuations, which stem from historical accomplishments. Player data and ratings are aggregated in order to facilitate a seamless crafting process for users to come up with their Daily Fantasy Sports rosters. Users have the ability to see how each player affects the team, and to be strategic in how they draft with the constraint of a $50,000 salary cap for a cash or tournament experience.


React Web Application


Product Strategy
UI/UX Product Design
Web Development


Discovery Documentation
UI/UX Product Design Library
Mobile Responsive Web Application

DraftKings is a daily fantasy sports contest and sports betting company that has paid out $5 billion+ to it’s users.

The Challenge

When DraftKings approached Lithios to assist with their application, they were rapidly growing and needed to quickly expand their platform to cater not only for a “power sports user” audience, but now also to a more “casual fantasy sports player” audience. DraftKings wanted a way to make it easier to decide and understand which player to draft without being the most on-the-pulse sports fan. Lithios was tasked with working alongside the DraftKings internal technical team to design and develop a custom, mobile responsive web application that integrated seamlessly with the DraftKings product suite.

Intuitive Elements

Lithios designed and developed subtle and effective animations and transitions to provide optimal feedback and high fidelity polish to the Smart Draft application. Attention to detail separates DraftKings from competitors and creates a sleek, advanced finish.

Easier Drafting

We were tasked with not only “enhancing” the DraftKings brand, but also cultivating an intuitive experience for all. We created user-friendly icons, graphs, and UI Elements to provide the best on-brand experience.

Why Lithios?

DraftKings sought to work with a lean, experienced and innovative team that was able to move quickly and use the latest in technology and design. Lithios helped push the DraftKings team to break new ground on the user experience to incorporate into their core product. Lithios provided full-service product innovation that would enable minimal ramp up time and would require very little guidance.

In the hyper-competitive fantasy sports industry, DraftKings is ahead of the curve. With a valuation in the billions, it is critical for them to stay innovative and move fast. Lithios is the perfect partner for a big brand looking to innovate, move quickly, and enhance their product offering with the latest in technology and design. With the Smart Draft tool, we made drafting easier and accessible to a broader audience.

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